If you’re an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions, analyzing audience demand data can provide critical insights. Let's consider the case of the short-form animated series, "Marvel Super Hero Adventures." According to Parrot Analytics' demand data analysis, this show has 3.0 times the audience demand of the average show in the United States over the last 30 days. This data alone indicates that demand for the show is good. However, other dimensions of audience demand can also provide critical insights.
For instance, examining the travelability of "Marvel Super Hero Adventures" reveals that it has poor international demand relative to its home market. Entertainment executives considering the show for global distribution should consider this before investing significant resources in expansion.
Furthermore, examining the show's longevity - how well its audience demand is maintained over time - has returned an okay result. Producers considering creating spin-offs or franchises can benefit from understanding a show's potential longevity in addition to its audience demand trends.
Additionally, comparing the performance of "Marvel Super Hero Adventures" on a 1-year rolling basis vs. the last 30 days can reveal some interesting insights. Although the peak demand for this show was 6.8 times the average over the course of an entire year, it peaked at 5.4 times the average in the last 30 days. Further analysis can reveal the reason for this surge in demand and whether it was the result of a marketing campaign or social media buzz, driving up viewership.
Examining the top 10 global markets where "Marvel Super Hero Adventures" is most in-demand over the last 30 days also provides useful insights into the show's popularity. For example, the United States is the show's number one market globally. This indicates that viewership in the United States is particularly strong and entertainment executives interested in the show should be aware of its potential in the region.
Overall, analyzing audience demand data can provide valuable insights to inform decisions across the entertainment industry. Using Parrot Analytics' proprietary demand data, executives can effectively value content based on its current demand, as well as determine the potential value of content over time. When dealing with programming, acquisition, and content distribution decisions, demand data can be especially useful in identifying areas of opportunity, understanding the popular genres in a given local market, and optimizing release strategies and pricing.
