As an entertainment executive working at a platform or network trying to make more informed programming decisions and maximize engagement and subscriber acquisition, demand data from Parrot Analytics can help you make better-informed decisions on subjective factors such as what content to develop, acquire, or distribute globally based on current audience preferences. For example, using the case of "Mga Batang Poz," we can see that the show enjoys good demand in the United States and several other countries such as India, Pakistan, and Nigeria, with the Philippines having the highest demand.
Content valuation can help in answering specific questions related to content worth in relation to specific platforms, the value of exclusivity, and how a particular show drives engagement across various catalogs. Using the Parrot Analytics content valuation system powered by global content demand and supply, executives can accurately calculate the return on investment of a specific title which will bring any given platform. You can estimate the worth of a show, determine how much to spend on content acquisition or production, and assess the show's ability to attract subscribers or mitigate churn.
Demand data can also help identify local whitespaces, reveal international opportunities that a specific show may have, and support optimal pricing and release strategies. Additionally, demand data can power affinity analysis, quantifying taste clusters, discovery, and recommendations. Longevity can provide insight into the sustained demand for a show and enable executives to determine which content to acquire and distribute to foster engagement and retention of subscribers without spending on marketing.
In the case of "Mga Batang Poz," we can see that the show is well-liked in the drama genre with higher demand than 94.9% of all drama titles in the US. The spike of demand in mid-October, as shown in the demand spike graph and meeting the average demand across global markets, could provide useful insights for targeted marketing campaigns and promotional activities of the show. The show's global performance on the Parrot Pulse is outstanding, and it has a good probability of being franchised and reach outside the country of origin.
Finally, Parrot Analytics' demand data powers competitive benchmarking, helps in viewer retention, and informs decisions about supply and demand by identifying content that has the opportunity to attract new subscribers to the platform, which is essential for any platform or network's growth.
In conclusion, demand data from Parrot Analytics is essential in making more informed content, acquisition, distribution, and programming decisions. The analysis of the "Mga Batang Poz" case study demonstrates how demand data can be used to assess a show's performance, programming strategies, market potentials, and global franchising potential. With this data, executives can make more objective decisions, reduce risk, and streamline their operations in a competitive global market.
