Demand data can be a powerful tool for entertainment executives to make informed decisions about content acquisition, distribution, and programming. The analysis of "Misfits" for the month of October 2023 in the United States provides several key takeaways that can help executives in these fields.
Firstly, executives can use demand data to evaluate the relative value of different shows. "Misfits" has excellent demand in the United States, with 2.6 times the audience demand of the average show over the last 30 days. However, demand has decreased by 42.8% during October, compared to the previous month. Executives could use this data to decide whether acquiring or continuing distribution of "Misfits" would be a good investment for their platform.
Secondly, demand data can help executives to identify trends and make programming decisions. For example, executives can see that "Misfits" has higher demand than 92.2% of all romance titles in the United States, suggesting that romance content is currently popular. Additionally, executives can use the data on shows that fans of "Misfits" also like to inform programming decisions in order to appeal to similar audiences.
Thirdly, demand data can help executives to make strategic decisions about international expansion. By examining the top 10 global markets where "Misfits" is most in-demand, executives can determine which markets offer the most potential for growth. They can also use data on travelability to assess how well the show is likely to perform in these markets.
Finally, demand data can help executives to evaluate the long-term potential of a show. For example, "Misfits" has outstanding longevity, meaning that demand is maintained over time. This suggests that "Misfits" could be a valuable addition to ongoing catalog content, potentially attracting viewers over several years.
Overall, demand data can be used by entertainment executives to help make more informed decisions about content acquisition, distribution, and programming. Parrot Analytics content valuation system measures global content demand and supply to enable content owners, publishers, and distributors to quantify the monetary value of content across all platforms and markets around the world.
