As an entertainment executive, you want to make informed content decisions that will provide the best results for your platform. Using Parrot Analytics' demand data, you can accurately assess the audience demand for any TV show, thus enabling you to evaluate potential content strategies. Let's take a look at how demand data can help with decision-making using the example of "Miss Scarlet And The Duke".
Content Valuation:
Using demand data, a TV executive can accurately determine the value of the existing content to make informed decisions quickly. For instance, "Miss Scarlet And The Duke" has an average demand in the United States that is 7.5 times higher than other TV shows over the last 30 days, indicating excellent demand for the show. This data will help executives understand that this show is a valuable asset for their platform in terms of content valuation.
Audience Demographics:
The demand data provides insights into audience preferences, helping TV executives understand their viewer base better and develop appropriate programming. Based on the list of shows that the fans of "Miss Scarlet And The Duke" also enjoy, executives can conclude that this show's audience consists mainly of drama lovers who also appreciate the thriller, mystery, and crime genre. This information will help filmmakers and platforms develop future programming that suits the audience's interests and preferences.
Global Performance:
Demand data can provide an independent global measure of performance, allowing executives to evaluate the show's performance in different markets, countries, and regions. "Miss Scarlet And The Duke" has good demand in the United States, Canada, France, Ukraine, Australia, United Kingdom, Netherlands, and Romania. This information helps executives to target different markets, optimize marketing campaigns and programming strategies to specific regions.
Travelability and Franchise:
Parrot Analytics demand data can help a TV executive to evaluate a show's potential to travel to foreign markets, including its spin-off potential. In the case of "Miss Scarlet And The Duke," the show's travelability is average, but its franchise spin-off potential is excellent. This information is valuable for entertainment executives seeking to diversify their platform's content by investing in global markets and seeking new revenue streams.
In conclusion, through the use of Parrot Analytics' demand data, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. The case of "Miss Scarlet And The Duke" within the US in December 2023 provides a good example of the insights that can be gathered from demand data to inform critical business decisions, including content valuation, audience demographics, global performance, travelability, and franchise potential.
