Are you a TV executive looking to make more data-driven decisions? Then demand data can be an essential resource for you! Parrot Analytics can help you make informed content, acquisition, distribution, or programming decisions using our demand data for TV shows. As an example, we will use "Mr. Pickles" and showcase how demand data can help evaluate the performance and future potential of TV shows.
Firstly, Parrot Analytics can provide the dollar value of any title to any platform in any region through our content valuation system. By using demand data, we can reveal the contribution of "Mr. Pickles" to any platform's dollar value. We can also determine how the show's value is changing over time, which can help you evaluate whether to continue investing in the show or consider selling the rights to other platforms.
Secondly, evaluating the demand for "Mr. Pickles" against the average show highlights its popularity, with 4.0 times more audience demand than the average show in the United States over the last 30 days. You can compare this demand to the past 90 days to identify any trends, such as whether the audience demand is increasing or decreasing.
Thirdly, examining the global reach of "Mr. Pickles" can help you identify which markets have the most potential for the show by analyzing demand data from different regions across the world. The top ten markets for "Mr. Pickles" show that its audience demand is acceptable in China, Canada, Brazil, and Australia, and Sweden and that the United States remains the number one market for the show.
Fourthly, the emerging pattern in fan-considered titles is essential in showing what other shows resonated with the viewers. By looking at what fans liked about "Mr. Pickles," we can identify other titles that match the show's tone, themes, or genre, providing you with insights into the type of content that can intrigue the viewers.
Finally, by using our six dimension of content evaluation-"Parrot Pulse," which includes global demand, travelability, momentum, longevity, franchisability, and reach, you can examine what factors affect the show's performance and audience engagement. By seeing what factors cause temporary spikes in viewer demand and the overall trend, the comprehensive understanding of the audience's preferences allows the creator to make a proper choice in their selection of content.
In conclusion, demand data from Parrot Analytics can significantly help you make informed decisions, from content valuation to distribution strategy, as a TV executive. By analyzing the demand for TV shows, content creators can make better content choices, leaning into the audience needs, and thus create shows that will resonate with their audience.
