As an entertainment executive, there are different crucial content decisions that you have to make, and one of the most important is how to measure the value of your content. In this regard, demand data has become a key tool for decision making to help you determine the economic value of your content library.
Let's take "Munki And Trunk" as an example. Using Parrot Analytics' global content demand and supply data, we can deduce that this animated series has good demand in the US, with an audience demand of 6.9 times the average show in the United States over the last 30 days. This information is essential for determining the content valuation, which can influence acquisition decisions and programming decisions. As a decision-maker, you can evaluate the potential ROI of producing or acquiring properties like "Munki And Trunk" using demand data, which provides an economic basis for investment decisions.
Demand data can also provide valuable insights into what your audience is looking for. For instance, we found out that "Munki And Trunk" is ranked at the 93.7th percentile in the comedy genre. This means the show has higher demand than 93.7% of all comedy titles in the United States. This information can help content producers and distributors determine which genres are resonating most with their current audience and what genres they should focus on to attract new subscribers to their SVOD service.
Another crucial decision that demand data can help executives make is which platforms to distribute their content on. For instance, the analysis showed that "Munki And Trunk" has a higher demand in the United States than in its country of origin, South Africa. This suggests that the show has global potential. By analyzing the show's audience demand, you can determine which platforms you should target for distribution of your content.
Another essential use of demand data is that it can inform your marketing decisions. For example, the analysis shows that the demand for "Munki And Trunk" has been growing in the US market, peaking in late December 2023. As such, you may consider increasing your marketing efforts during this period in future years. Additionally, demand data can show you what marketing campaigns are effective, measuring the show's velocity of growth with its momentum score.
In conclusion, Parrot Analytics demand data offers media executives the necessary intelligence to stay relevant in an increasingly competitive market. Using this data, executives can make more informed decisions on content investments, marketing, audience segmentation, genre selection, production, distribution, and acquisitions. The insight provided by demand data is integral to content valuation and accurately determining which titles are most valuable to your viewing audiences.
