As an entertainment executive, the use of demand data can be critical for informed decision making. Parrot Analytics' content valuation system offers valuable insights into content performance and audience demand. Let's consider the case of the TV series "My Life Is A Lifetime Movie."
Content Valuation: By using demand data, content valuation can determine the value of a title to any platform, in any region, and reveal its dollar value contribution. A TV series like, "My Life Is A Lifetime Movie" can help executives understand the value of content to a platform and the market.
Programming Decisions: By examining the audience demand of "My Life Is A Lifetime Movie," executives can decide whether or not to acquire, distribute or renew the series. With demand data, executives can identify the title's market performance and determine if it should receive a primetime slot, which platform it should be launched to and how its launch should be promoted.
Audience Retention: By using demand data, executives can identify popular titles for a platform, which could help attract and retain subscribers. In this case, if executives see that "My Life Is A Lifetime Movie" attracts a large audience, it may be worthwhile to acquire other similar titles to keep the audience happy.
Platform-specific Marginal Revenue Contribution: With demand data, executives can quantify the platform-specific marginal revenue contributions of a title and determine how it drives engagement across the rest of the catalog to retain subscribers.
Travelability: The show has poor travelability, meaning its international demand relative to its home market is low. To increase international demand, executives could consider promoting the series more aggressively in markets where it has low demand.
Longevity: This TV series has an outstanding level of longevity and has maintained audience demand over time. Executives could examine the factors that have contributed to its longevity and replicate them in other titles.
Franchisability: "My Life Is A Lifetime Movie" has poor franchisability, indicating that it may not be a compelling candidate for spin-offs. Other titles with a similar demand profile could be considered for potential spin-offs or franchises.
In conclusion, demand data is an essential tool for entertainment executives to make informed content acquisition decisions, distribution decisions, and programming decisions. The performance of "My Life Is A Lifetime Movie" demonstrates the power of demand data in understanding global audience behavior and providing insights into content performance. By leveraging the insights we've highlighted, executives can make strategic decisions that will help them acquire or distribute content that appeals to their target markets and grow their viewer base.
