If you're an entertainment executive looking to make more informed content decisions, then leveraging demand data can be highly beneficial. One example of how demand data can be used is through the analysis of a beloved TV series, "My Little Pony: Friendship Is Magic," specifically in October 2023 in the United States.
Content Valuation: When trying to determine content value, using Parrot Analytics' demand data can help to answer questions such as: How much is my series worth? How much of my series' worth is driven by demand for one of its stars? What is the baseline value of a title? In the case of "My Little Pony: Friendship Is Magic," demand for the show is exceptional. At 37.8 times the audience demand of the average show in the United States over the past 30 days, only 0.2% of all TV shows have this level of demand. Furthermore, its exceptional travelability, longevity, momentum, franchisability, and reach indicate that the show is still in high demand despite being off-air.
Acquisition Decisions: If you're an acquisition executive, demand data can help you determine which types of content to acquire or produce. You can assess a TV series' ability to drive subscriptions and mitigate churn by using Parrot Analytics' demand data to measure demand spikes and increases. In the case of "My Little Pony: Friendship Is Magic," the show's demand increased by 1.5% during October, and its peak rank was #21 in the United States.
Programming Decisions: Demand data can inform programming decisions, such as release strategy and pricing. If you're a programming executive, you can use demand data to identify the most popular genres in your local market, quantify the platform-specific marginal revenue contribution of a specific title, and identify under-monetized titles. In addition, demand data can provide insight into what elements of existing content fans enjoy the most, which can be used to optimize upcoming productions for success.
Distribution Decisions: If you're a distribution executive, demand data can help inform decisions on which platforms to target for distribution of your content, and how to ensure your content is being seen by the right audience on your platform. By examining the top 10 global markets where "My Little Pony: Friendship Is Magic" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, with the United States being the show's number one market globally.
Content Valuation: Using demand data to make content valuation decisions can be highly beneficial. In the case of "My Little Pony: Friendship Is Magic," its high demand, exceptional travelability, longevity, momentum, franchisability, and reach indicate that the show is still in high demand despite being off-air. By calculating the ROI a specific title may bring to a platform, executives can get a better idea of how much to spend on a particular piece of content.
