As an entertainment executive, you are constantly looking for ways to make informed content, acquisition, distribution, and programming decisions that resonate with the audience. One huge advantage of demand data is that it can provide insights that can help you make these decisions. Demand data enables you to make data-driven decisions rather than relying on instinct or guesswork.
In this regard, "Nancy Drew (2019)" is a great example of how demand data can provide valuable insights. From the analysis of the show's performance in the United States during July 2023, several questions can be answered, which can then be used to inform strategic decisions:
- How is "Nancy Drew (2019)" performing relative to other shows in the United States in the last 30 days and how is its demand growing?
Demand data shows that "Nancy Drew (2019)" has outstanding audience demand, with 23.5 times the audience demand of the average TV show in the United States over the last 30 days. This indicates that the show is a popular title in the United States, which makes it a valuable asset to consider acquiring, distributing, or programming. Also, the analysis shows that "Nancy Drew (2019)" has been increasing in popularity recently.
- Is "Nancy Drew (2019)" a valuable asset, and how can one value it accurately?
The outstanding demand score obtained from the analysis provides an indication that the show is valuable. Moreover, Parrot Analytics' content valuation system can quantify the dollar value contribution of any title to any platform in any region using global content demand as a basis. This could be used to accurately value the show and provide an economic valuation system to understand how much the show would contribute to any given platform.
- What audience is interested in "Nancy Drew (2019)" and what other shows they like?
Demand data shows that the show's target audience is interested in crime and drama genres, and it has higher demand than 99.6% of all drama titles in the United States. Additionally, analytics reveals a list of shows that fans of "Nancy Drew (2019)" also like. This helps executives to make informed decisions on programming and acquisitions that could resonate with the show's target audience.
- How effective was the show’s marketing campaign, and how can the pre-release campaign be optimized to optimize its release strategy and pricing?
Momentum, one of the six dimensions of Parrot Analytics' proprietary content evaluation system, measures the pace of growth of a show. It shows that momentum for "Nancy Drew (2019)" is outstanding, indicating a well-crafted marketing and release strategy. By optimizing the pre-release marketing campaign, the show's audience demand can be further increased, and its release strategy and pricing can be optimized based on audience demand.
- Which markets, globally, are interested in "Nancy Drew (2019)" and how can entertainment executives tap into this interest?
Finally, the demand data reveals the top 10 global markets where "Nancy Drew (2019)" is most in-demand over the last 30 days. This helps executives to determine the places where the show has strong appeal, and they can then consider tapping into that interest through localized marketing, regional acquisitions, and distribution deals.
In summary, analyzing the demand performance of "Nancy Drew (2019)" in July 2023 provided insights that can be used to inform strategic decisions. The insights obtained from this analysis illustrate how entertainment executives can leverage demand data to make informed content, acquisition, distribution and programming decisions.
