When it comes to content decisions, demand is a valuable measure of popularity and audience interest. In the case of "NCIS: Hawai'i", the show has achieved exceptional demand in the United States, with 13.5 times the audience demand of the average show over the last 30 days. This indicates that the show is a valuable asset for any OTT platform or linear network looking to grow its audience base. But in order to determine how much the show is worth, content valuation is necessary, and Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region.
Another key way that demand data can help with content decisions is by providing insight into audience preferences and behavior. In the case of "NCIS: Hawai'i", we can see from the Parrot Pulse that the show's fans are also interested in other crime drama titles like "NCIS", "FBI: Most Wanted", and "Chicago P.D." This information can be used by content distributors, TV production companies, and studios to identify potential acquisition targets, as well as for programming decisions such as scheduling and episode orders.
Demand data can also inform decisions around distribution and marketing. For example, by examining the top 10 global markets where "NCIS: Hawai'i" is most in-demand over the last 30 days, we can see that the show is outperforming the demand of the average TV show in each of these markets. This can help distributors determine which markets to target for distribution, as well as inform advertising and marketing campaigns for the show.
Examining the Parrot Pulse also provides valuable insights into the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. By analyzing these dimensions, content executives working at a TV series financing company or entertainment talent agency can make informed decisions around the show's spin-off potential, content investments, and talent partnerships.
Ultimately, demand data provides a powerful tool for content decision-making, enabling entertainment professionals at OTT platforms, SVOD platforms, and other companies to make informed decisions around content valuation, acquisition, distribution, programming, and marketing. In the case of "NCIS: Hawai'i", its exceptional demand and high-ranking performance across the six dimensions of the Parrot Pulse indicate that it is a valuable asset for any platform or network looking to grow its audience base and reach a global market.
