As an entertainment executive, you need to consider every aspect of a TV show before making decisions. The information provided by Parrot Analytics' demand data for "NCIS: Los Angeles" in December 2023, is a great example of how demand data can guide your whole decision-making process.
Valuing your content is critical for any entertainment executive, and demand data is the perfect tool for such assessment. So, before you make any content acquisition or distribution decision, content valuation via demand data can give you insights to know what the show is worth. For instance, using demand data, you can find the answer to questions like: How popular is my show relative to the market average? What is the baseline value of the title?
By analyzing the demand data for "NCIS: Los Angeles," we can determine how much this show is worth. It has 15.6 times the audience demand of the average show in the United States over the last 30 days, with only 2.7% of all TV shows having this level of demand. By extrapolating this data, you can use demand to calculate the potential ROI a specific title will bring for any given platform.
Besides content valuation, demand data can help guide programming decisions. It can help you understand what your audience likes, such as which types of content have a lot of audience demand. By analyzing the top 10 global markets where "NCIS: Los Angeles" is most in-demand over the last 30 days, we can see that this show has strong audience demand in various regions. As an entertainment executive, understanding the distribution and localization of demand will help with your acquisition and content production strategy.
Demand data can also give you an idea of how to release and market your show. Such data can help you identify your audience's taste clusters and what genres are attracting them, so that you know what will work optimally for release strategy and how to optimize pre-release marketing. Also, if you want to acquire new subscribers or maintain and grow your current subscribers, you need content with high audience demand. In this case, the audience's retention depends on meeting the right audience's taste.
Another way demand data can help make better OTT programming decisions is by understanding the relationships between shows and the relative performance of similar programs. The data provided for "NCIS: Los Angeles," shows how other shows that fans of "NCIS: Los Angeles" also like are "NCIS: Hawai'i", "NCIS: New Orleans", "The Rookie", and "Law & Order: Special Victims Unit." By understanding the common threads between these different programs, entertainment executives can gain valuable insights into audience preferences and identify programming and distribution trends.
Additionally, it's possible to use demand data to monitor a show's performance over time. By comparing the demand for "NCIS: Los Angeles" over the past 30 days versus its performance over the past year, we can see that this show's popularity has decreased recently. This information provides entertainment executives with insight into how a show is trending and if there is a need for any changes to be made.
Finally, by examining the Parrot Pulse for "NCIS: Los Angeles," entertainment executives will know how the show is performing in specific areas. Impressive global performance across the six dimensions makes this show an outstanding travelable, momentum, franchisable, reach and longevity. Along with the overall understanding of the show's performance, you can assess the global potential of the show and develop acquisition and distribution strategies accordingly.
Thus, Parrot Analytics demand data provides a holistic strategic overview of performance with actionable insights and directives for any entertainment executive looking to make solid content, programming, acquisition, or distribution decisions.
