As an entertainment executive at an OTT platform, you want to make informed decisions about content acquisition and programming. Demand data can help provide insights to inform your decisions. In the case of "Not Going Out," we can see that demand for the show in the United States is good. It has performed 3.0 times better than the average TV show in the country over the last 30 days. It is important to note that only 8.6% of all TV shows have this level of demand in the United States. Furthermore, the show's demand has been increasing recently as compared to its demand of 2.6 times the average over the last 90 days.
Therefore, as an executive at an OTT platform, this demand data can be instrumental in determining whether "Not Going Out" is worth acquiring for the streaming service. The show's high demand over the last 30 days suggests that it has a good chance of attracting a large audience to the platform. Demand data also helps in the valuation of the content. Knowing how much a show is worth can help in forecasting the potential return on investment. The Pareto analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region.
Looking at the show's performance in the global market can further assist in decision-making. The show outperforms the demand of the average TV show in the top 10 global markets over the last 30 days, indicating that it has the potential to appeal to a worldwide audience.
Demand data can also help in determining the show's programming decisions. Examining the genres that have high demand can aid in making decisions about which genres to focus on when developing new content. In the case of "Not Going Out," it has higher demand than 90.5% of all drama titles in the United States in December. Hence, as an executive, you can use this information to determine how well the show fits in your programming lineup to complement other dramas on your platform.
Finally, comparing the show's performance over the last 30 days, to a one-year period can provide insights into the show's momentum and popularity. For instance, "Not Going Out" peaked at demand levels that were 6.1 times greater than the average in the last 30 days, which is a 14.4% increase over peak demand in the course of an entire year. The show's current popularity can be a deciding factor in whether to acquire it for programming on your platform.
In summary, analyzing the December 2023 performance of "Not Going Out" using demand data sheds light on the show's potential for acquiring, distributing, and programming. Demand data provides executives with valuable insights on content valuation, target audience, programming, and potential return on investment.
