As an entertainment executive, you're constantly looking to improve your content, acquisition, distribution and programming decisions. This is why demand data is critical in helping to make more informed decisions. "Oasis", a TV series, serves as an example of how demand data can be used to aid these decisions.
One way that demand data can be used is for content valuation, which is useful in determining how much a show, or a content library is worth to a platform over time. By using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title to any platform in any region. This system is powered by global content demand, and it can reveal how much a show is worth and how it is performing as an acquisition-driving or churn-reducing title.
In the case of "Oasis", we can see its current demand metrics are favourable in the United States market. The show's audience demand is 3.9 times higher than the average TV show in the United States over the last 30 days, indicating that the show has good demand. This can be used to assess the show's value to a platform and calculate its ROI. The show's peak rank was 1668, and its rank increased by 969 spots in February 2024, which is a positive sign for the show's performance.
1. Content Valuation: Demand data can provide a baseline value for a title, assess the ROI of a specific title for any given platform, and determine a show's ability to drive subscriptions and mitigate churn.
Another way demand data can be used is in determining the show's potential audience and marketability. It can provide insights into who the show's target audience is and how well it might perform based on its affinity with other shows. For example, we see that "Oasis" audiences also like "Six Feet Under" and "Young Sheldon". This can help executives in content acquisition make better decisions.
2. Acquisition Decisions: Demand data can help executives make better acquisition decisions by providing insights into what type of content to acquire or produce, and by identifying white spaces in specific content genres.
Moreover, demand data can also provide insights into marketing and promotional strategies. For instance, executives can use demand data to optimize their marketing campaigns ahead of the show's premier. Executives can also track the show's performance and momentum within the market. For instance, demand spiked in early February 2024 for "Oasis", this indicates that there may have been successful marketing campaigns for the show at that time.
3. Programming and Marketing Decisions: Demand data can help executives optimize their marketing campaigns ahead of premieres and keep track of shows' momentum within the market.
Demand data can also be leveraged for distribution decisions, enabling executives to map out where a show is most popular. Parrot Analytics’ country-specific demand data allows for the analysis of audience interest in a specific market. In the case of "Oasis", we can see that the show has good audience demand in the United States, the show's number one market globally, indicating that it is popular in that region.
4. Distribution Decisions: Demand data can help executives identify the best platforms to target for the distribution of the show.
Finally, demand data can be used for long-term content planning. For instance, executives can use demand data to identify under-monetized titles, find new opportunity markets for content distribution, and anticipate future content investments. By examining the top 10 global markets where "Oasis" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. This suggests that "Oasis" has the potential to perform well in other markets beyond the US.
5. Long-term Content Planning: Demand data can be used to identify future content investments and under-monetized titles.
