Content executives at an OTT platform or SVOD platform can use the demand data for "Obi-wan Kenobi" in the United States for making more informed acquisition decisions. The demand data indicates that this TV show is in high demand, with 16.1 times more audience demand than the average show in the United States over the last 30 days. It is also performing well in other global markets. The show's franchise potential is outstanding, indicating the possibility of creating spin-off shows. Therefore, acquiring the rights for this show can offer a great opportunity for the platform.
For entertainment talent agencies, demand data helps evaluate the popularity and potential of talent, including the actors in the show. Since its demand is high, casting actors who have appeared in "Obi-wan Kenobi" can be a good choice to attract more viewers to a new show or project.
TV production companies, studios, and content distributors can use demand data to analyze their TV series in terms of their performance in the adventure genre and compare these results with the status of similar shows in the same genre. For example, "Obi-wan Kenobi" is in the 97.2th percentile in the adventure genre, indicating that it is performing better than 97.2% of adventure titles in the United States. Thus, understanding the competitive landscape and doing this kind of analysis can help these companies to make more informed decisions about the release strategy, programming, and distribution of the shows they produce or distribute.
Linear networks or pay TV networks can also benefit from demand data to increase audience engagement and reduce churn rate. The show can be launched on their platform or network to attract and retain more subscribers by leveraging the high demand for "Obi-wan Kenobi." It is also worth noting that demand for the show has increased in the United States by 2.7% during November.
Content valuation uses demand data to determine how much a series is worth, how much value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, why should a series be considered a strategic asset for a streaming platform, what is the baseline value of a title, and how can the value of exclusivity be assessed. In the case of "Obi-wan Kenobi," the high demand in the United States and in other global markets, combined with outstanding performance in the franchise potential and travelability dimensions, can positively contribute to the content valuation of the show.
