As an entertainment executive, it’s essential to make informed decisions, and that’s where demand data comes in. By examining the demand data for "On Patrol: Live" for August 2023 in the United States, we can illustrate how this data can help executives make data-driven decisions about content valuation, programing decisions, distribution, and acquisition decisions.
Content Valuation:
By utilizing demand data, you can determine the dollar value contribution of any title to any platform in any region. For "On Patrol: Live," it currently has 19.9 times the audience demand of the average show in the United States over the last 30 days. This high demand means its dollar value contribution to the platform is likely greater than that of other titles with lower demand. Consequently, executives can use this data to make informed decisions on how to allocate funds towards this show when negotiating content licenses.
Programming Decisions:
When making programming decisions, it’s essential to understand the show’s long-term potential. By examining the show's audience demand trends, we find that demand for "On Patrol: Live" has been increasing recently and peaked in mid-August 2023, indicating continued audience interest. Additionally, the show's momentum is rated as good, indicating robust audience engagement over time. Consequently, executives can utilize this data when deciding how much marketing spend to allocate to the series or when considering renewals.
Distribution and Acquisition Decisions:
Examining the top 10 global markets where "On Patrol: Live" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show (1x) in each of these markets, including the United States, the show's most prominent market. This data indicates that the series has a high potential for success globally. Consequently, when deciding on content distribution or acquisition, executives should consider utilizing this data to determine which markets or platforms are the most promising for distributing or acquiring this content.
Audience Retention and Growth:
By examining what shows viewers of "On Patrol: Live" also like, executives can identify potential programming synergies that could be utilized to increase viewer engagement and retention. In this case, popular shows among "On Patrol: Live" viewers include "Bob's Burgers," "S.W.A.T.," and "The Rookie," indicating potential programming opportunities for cross-promotion between these shows.
In conclusion, demand data offers valuable insights for entertainment executives who want to make informed decisions. By examining "On Patrol: Live" for August 2023 in the United States, we can illustrate how this data can help with content valuation, programming decisions, distribution, and acquisition decisions, resulting in more informed decision-making processes that are grounded in audience demand.
