As entertainment executives, it can be hard to gauge the value of a TV show, but with the right data, you can make informed decisions that can help generate more profit and attract bigger audiences. In this article, we will use the example of "On The Case With Paula Zahn" to demonstrate how demand data can help you make more informed content, acquisition, distribution, or programming decisions.
Using Parrot Analytics' demand data to analyze "On The Case With Paula Zahn" for the month of January 2024 in the United States, we found that the documentary had 3.8 times the average audience demand in the United States over 30 days and ranks in the top 8.6% of all TV shows. "On The Case With Paula Zahn" has higher demand than 95.3% of all documentary titles in the US, an impressive achievement. Its demand has increased compared to the last 90 days, indicating increased popularity. We also found that fan affinity data showed that the top 10 shows "On The Case With Paula Zahn" viewers are also interested in, which can give a hint about the show's target audience.
Parrot Analytics calculates the show's performance based on parameters such as momentum, longevity, franchisability, reach, and travelability. We found that the show had a good viewability and longevity, meaning that the show has been performing well and will perform well in the future. However, travelability and franchisability were poor, indicating that it may not be well suited for global expansion or spin-off franchises. Parrot Analytics' platform provides a competitive benchmarking tool that allows executives to compare their show's performance metrics against other titles available on the market.
By examining the show's demand in different countries, we found that "On The Case With Paula Zahn" was outperforming the demand of the average TV show in each of the top 10 global markets where it was in demand. This can give executives an idea of where demand for a particular show is strong. We observed a decrease in demand for "On The Case With Paula Zahn" in the United States during January 2024. Understanding the reasons behind such fluctuations is important to make informed decisions about programming changes and promotional strategies.
Demand data can also assist with content acquisition decisions. For instance, using Parrot Analytics, executives can compare the relative popularity of "On The Case With Paula Zahn" with other true crime shows in their target market. By knowing where "On The Case With Paula Zahn" is in high demand, executives can negotiate stronger deals for distribution since content value is driven by the demand for the show.
By analyzing this data, executives can also make informed content decisions related to existing and upcoming productions. For example, executives can optimize the marketing campaign before the premiere by analyzing affinity data on fan preferences, like which elements have higher demand.
In conclusion, content valuation enables executives to make informed content, acquisition, distribution, and programming decisions by utilizing demand data. The example of "On The Case With Paula Zahn" demonstrates that content value can be driven by audience demand, brand affinity, and other factors, and executives need demand data to make intelligent decisions with it. With continuing access to audience demand data, content executives can better judge demand, viewer preferences, and make more progress in growing their audience and business.
