As an entertainment executive, you can use demand data to make more informed content decisions, acquisition, distribution, and programming decisions. With demand data, you can analyze a TV series and understand its potential performance in local and global markets, which can provide insights into audience retention and acquisition.
For instance, using "One Punch Man" as an example, we can see that it has 20.7 times the audience demand of the average show in the United States over the last 30 days. This information can be used for content valuation. As an executive, this means you can use this data to determine how much a show should be worth to a specific platform in any region. By leveraging demand data, executives can estimate a show's ability to attract and retain subscribers, as well as understand a show's worth and potential profitability.
You may also use demand data to understand the show's performance in various genres. In this case, we can see that "One Punch Man" ranks at the 99.2th percentile in the comedy genre, which means it has higher demand than 99.2% of all comedy titles in the United States. Besides, executives can see how the show's rank varies over time, aiding in programming decisions.
Demand data can also be used to discover audience preferences and make informed acquisition decisions. By examining the top 10 global markets where "One Punch Man" is most in-demand, an executive can evaluate whether it is potentially good content for those markets. For instance, "One Punch Man" has outstanding audience demand in China, France, Netherlands, Brazil, Canada, United Kingdom, and Germany.
Demand data is useful in understanding a show's audience demographics and interests. With demand data, an executive can discover what content viewers are looking for and use this information to optimize marketing ahead of a premiere. With insights from demand data, executives can also understand which platforms to target for distribution of a particular show, helping determine the optimal release strategy and pricing.
Incorporating the Parrot Pulse for "One Punch Man," we can assess how well the show has been performing across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. As an executive, understanding these dimensions is crucial when making acquisition decisions for a TV series. Knowing about its performance across each dimension helps in forecasting potential profitability, longevity of demand for the show, and its potential for franchising.
To conclude, demand data is a crucial tool for entertainment executives that can be used to make more informed content acquisition, distribution, and programming decisions. From analyzing audience behaviors and preferences to understanding shows' potential profitability, executives can use demand data to give them actionable insights that can be applied to real-life situations.
