As an entertainment executive working at an OTT platform or TV production company, you may be interested in using demand data to inform your acquisition or content decisions. Let's take a look at the example of "People’s Choice Awards" in the US in January 2024, and understand the insights we can gather using demand data to make more informed decisions.
Firstly, by examining the demand trend over the last 30 and 90 days, we can see that the demand for "People’s Choice Awards" has been increasing, which may indicate an opportunity to invest in the show and leverage this growing popularity.
Secondly, by looking at the show's genre rank percentile, we can confirm that "People’s Choice Awards" is performing well compared to other reality shows in the US. This insight can be used to evaluate the show's overall content value and help to inform negotiations for content licensing or production deals, in other words, content valuation.
Thirdly, by analyzing the top markets where the series has been performing well, we can identify which territories may be worth targeting for expansion or distribution. For instance, in the case of "People’s Choice Awards," the United States is the top market, and the show outperforms the average TV show demand in all of the top 10 markets. This insight can help you decide which markets to focus on when rolling out the show globally.
Fourthly, by examining the Parrot Pulse for "People’s Choice Awards," we can see that the show has good momentum and reach, indicating that it has the potential to help OTT platforms or networks boost their subscriber numbers and retain customers interested in the genre.
Fifthly, by exploring the show's performance on a rolling year basis, we can identify where any spikes in demand have occurred, and how the show has performed historically. This allows studios, networks, and producers to estimate demand in the future and make informed decisions around renewing or producing new seasons.
Overall, demand data plays a critical role in helping executives in the entertainment industry make more informed content acquisition, distribution, and programming decisions. Using demand data, executives can calculate content valuation to assess the overall performance of a show, determine where to expand globally, and make informed decisions about what to produce or acquire for their platforms.
