Demand data can be a powerful tool for making informed content decisions, both for executives who produce and distribute TV series and executives who finance or acquire them. Using the example of "PJ Masks", a popular animated series that aired on September 18, 2015, and has 155 episodes over 6 seasons, we'll explore how demand data can inform decision making.
Content Valuation:
- How much is "PJ Masks" worth in the United States market in December 2023? By looking at demand for the show over the last 30 days, we can see that the show has 18.3 times the audience demand of the average show in the United States, indicating it has a high content valuation. Parrot Analytics' content valuation system based on demand data helps determine the dollar value contribution of any title, to any platform, in any region.
- How can executive make sure they are purchasing content that is worth the price? By using demand data to determine the popularity of a show and assessing the content valuation.
Content Acquisition:
- How can executives identify titles that will be popular among their target audience? By examining the show's ranking and demand across multiple dimensions and regions, executives can gain insight into shows' popularity and recognize patterns in what viewers like. In this case, Parrot Analytics' data reveals that shows similar to "PJ Masks", which include "PAW Patrol," "The Tom And Jerry Show," and "Mickey Mouse Clubhouse," have higher demand, and executives may want to consider acquiring or distributing these shows as well.
- How can executives estimate the value of exclusivity? By measuring the audience demand through data analytics tools, executives can predict how much exclusive access to the show will impact engagement.
Content Distribution:
- How can executives ensure they are distributing content to platforms that would appeal to their target audience? Using demand data, executives can identify what platforms are most popular among their target audiences. The "PJ Masks" has the highest demand in the United States, and executives can try to get their content onto those platforms that have the most audience demand.
Programming:
- How can executives make decisions concerning supply and demand? By using demand data, executives can measure what type of content viewers are seeking, which helps them determine what content to create, acquire, or produce.
In conclusion, demand data can provide valuable insights to TV executives across various areas of decision making. In the context of "PJ Masks", it indicates that the show has been popular for over five years, across multiple regions, and has potential for spin-offs. This data can guide decisions concerning content valuation, content acquisition, content distribution, and programming.
