As a television executive or content distributor, understanding audience demand is key to making informed decisions about acquiring, producing, or distributing TV shows. The example of "Poker Face" and its audience demand data shows how you can use demand data to make strategic decisions and calculate content valuation.
One way demand data can help you with content acquisition decisions is by providing insights into a show's popularity and longevity. In the case of "Poker Face," the show is experiencing outstanding audience demand levels in several global markets, including the United States, China, Canada, the United Kingdom, and Russia. These markets can provide a useful source of information for the show's franchisability and travelability. A show that is popular in multiple markets can be a valuable acquisition to a streaming platform or network.
Furthermore, the audience demand metrics can help you evaluate the overall performance of a show. In the case of "Poker Face," it is performing much better than most other TV shows, with an overall demand of 16.0 times the average title in the United States. You can also track how a show is doing globally and determine specific regions where it's most in-demand.
Demand data can help you in evaluating the performance of a show and can be used to calculate content valuation. For example, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. As a television executive or content distributor, by using demand data, you can be able to estimate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and help negotiate content deals.
Another way that demand data can help you is in identifying audience preferences. You can look at the audience demand data of shows that your target audience enjoys to find out what types of content will attract or retain a subscriber base. By looking at the shows that fans of "Poker Face" also enjoyed, such as "Ted Lasso" and "Star Trek: Strange New Worlds," you can make informed decisions about what shows to acquire or produce next.
Demand data can also help you with programming and scheduling decisions. By examining audience demand patterns for a show like "Poker Face" over a specific period, you can determine the best scheduling and release strategies for the show, such as when to launch new episodes or how to rebroadcast prior successful seasons.
In conclusion, leveraging demand data to gain insights into how audiences engage with content can have an enormous impact on a television executive or content distributor's strategy. From content acquisition and valuation to programming and scheduling decisions, understanding audience demand data through Parrot Analytics can empower entertainment executives to make more informed and accurate decisions that drive growth and profitability for their organization.
