Pororo Fairy Tale Adventure is a South Korean TV series that has been quite popular recently in the United States. With 10.5 times the demand of the average show in the United States over the last 30 days, this show has a significant audience demand. It means that demand for "Pororo Fairy Tale Adventure" is outstanding, with only 2.7% of all TV shows having this level of demand. As a TV executive, this information allows you to make informed content decisions regarding acquisition, distribution, and programming.
Content valuation uses demand data to answer questions like "How much is my series worth?" When you look at the performance of "Pororo Fairy Tale Adventure," you can see that its demand was 9.3 times the average over the last 90 days, and it has been increasing recently. It means that its valuation is going up. You can also use demand data to determine the ROI that a specific title will bring to any platform. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. As a result, you can make better-informed decisions concerning the acquisition or production of content.
Demand data also helps you make decisions regarding supply and demand. By examining the top 10 global markets where "Pororo Fairy Tale Adventure" is most in-demand over the last 30 days, you can outperform the demand of the average TV show (1x) in each of these markets; this information can be used to target the promotion of the show to the most profitable markets. Additionally, you can use demand data to identify what type(s) of content exhibit opportunities to acquire or produce, thereby enabling you to make better-informed decisions about content acquisition or creation.
The Parrot Pulse for "Pororo Fairy Tale Adventure" is a tool that provides an independent measure of its global performance across six dimensions. Firstly, the worldwide audience demand across all platforms is outstanding, which suggests that the show has the potential to succeed in various markets. Secondly, the show's travelability is good, indicating it has the potential to travel to international markets. The demand for "Pororo Fairy Tale Adventure" in the United States was 89% of the demand in its home market, South Korea. The third dimension, longevity, measures how well audience demand is maintained over time, and for "Pororo Fairy Tale Adventure" this is outstanding. The show has great momentum, which means its pace of growth is likewise outstanding. Its franchisability (spin-off potential) is good, meaning that the show can be monetized by developing spin-off titles or franchises. Finally, its reach (the number of people expressing demand for a show) is okay. Based on such data, executives may decide to invest in shows with similar attributes.
Based on the information that Pororo Fairy Tale Adventure is a comedy, you would compare it's recent performance against other comedy titles. By doing so, you will learn that the show ranks at the 96.5th percentile regarding its demand, which implies that this show has higher demand than 96.5% of all comedy titles in the United States. Also, you can get details about which titles should be purchased for subscriber retention or acquisition. For example, based on examining the audience demand for the show, you can identify that "Pororo Fairy Tale Adventure" achieved an increase of 37.7% in the audience demand for the show in the United States during November. It means that if an SVOD service buys the program, it can retain its current audience or grow it.
In conclusion, the utilization of the demand data collected through Parrot Analytics' content valuation service can help entertainment executives make more informed decisions concerning content acquisition, distribution, and programming. The demand data enables content valuation, informs scalable concept testing, value content, and enables competitive benchmarking. In the case of "Pororo Fairy Tale Adventure," for instance, the demand data reveals that the show has significant audience demand and may be worth investing in. Depending on your business goals, you may use demand data to optimize release strategy and pricing, uncover under-monetized titles, and even inform your pre-release marketing campaigns. Regardless of your business's industry sector or area of focus, demand data can be used to make better-informed decisions.
