As an entertainment executive looking to make more informed content decisions, analyzing "Pretty Little Liars" for the month of September 2023 in the United States using demand data can provide valuable insights.
Firstly, the outstanding demand for "Pretty Little Liars", with 14.2 times the audience demand of the average show in the United States over the last 30 days, suggests that this is a highly valuable show. Comparing this demand to that of other shows in the romance genre, "Pretty Little Liars" ranks at the 99.0th percentile, indicating that its demand is higher than 99.0% of all romance titles in the United States. This information will be of particular interest to content valuation experts, who can use demand data to assign a dollar value contribution of the show to any platform in any region.
In addition to content valuation, demand data can be used to make programming decisions. For instance, executives can examine which other shows "Pretty Little Liars" fans like to understand their preferences and create similar content that appeals to them. They can also analyze the decline in audience demand for the show in September in the United States by 39.1% to understand factors that led to the drop, so they can avoid making the same mistake in future programming.
Furthermore, demand data can help in distribution decisions by examining where in the world "Pretty Little Liars" is most in-demand. Based on the top 10 global markets for the show, the United States is the leading market, with outstanding audience demand of 10.7x. Germany ranks second, with outstanding demand. Other countries with good demand include Canada, Brazil, France, South Africa, United Kingdom, and Portugal. This information will help executives identify which markets are the most promising for distributing the show, adapting the show for those markets, or which similar shows to acquire for those regions.
Lastly, demand data can also inform acquisition decisions. If an executive is considering acquiring the rights to "Pretty Little Liars" for a streaming platform or a linear network, they can use demand data to evaluate the show's spin-off potential or how many new subscribers the show can likely attract. Moreover, the outstanding travelability of the show indicates that it has high international demand relative to its home market. Therefore the acquisition or distribution decision-makers can approach this show to expand their audience and invest accordingly.
In conclusion, analyzing "Pretty Little Liars" demand data for the month of September 2023 in the United States can provide valuable insights throughout the content value chain, from content valuation and programming to distribution and acquisition decisions. The demand data can provide executives with essential information to make well-informed content decisions that resonate with their audience and grow their business.
