Are you an entertainment executive looking to make more informed content decisions, acquisition decisions, or distribution decisions for your platform? If so, demand data can help.
Let's take a look at "Pride And Prejudice" and how the show's demand data can be used to inform decision making. For starters, the show's demand over the last 30 days in the United States is 6.0 times the audience demand of the average show, placing it in the top 8.6% of all TV shows. This demand has been increasing in recent times, as it is up from 5.9 times the average demand over the last 90 days.
Demand data provides valuable insight into the audience's preferences, indicating their interest in "Pride And Prejudice" as a romance genre title. This is a key determinant for the selection of other romance titles to include in the platform's catalogue, as well as the pricing strategies for paid access to such content.
Furthermore, the show's peak rank of #1404 in the United States and its upward movement in rank by 252 spots during February suggest a growing audience interest that could influence future decisions.
As a content provider, demand data also offers insights on how to keep current subscribers engaged while attracting new ones. By observing shows that "Pride And Prejudice" viewers like, such as "And Just Like That...", "North & South", "Rick And Morty", "Family Guy", "The Simpsons", "Doc Martin", "The Tourist", "La Brea" and "Foundation", producers could create similar titles to maintain user engagement.
The platform could also observe the show's increasing demand and the audience's changing viewing habits to inform its programming decisions for future programming, including a re-release or promotion in other regions or exclusive rights to its contents for its users.
Moreover, demand data enables industry players to uncover new revenue opportunities. Where there is an opportunity to monetize underrepresented markets, the data could inform buying of rights to acquire such content and increase the platform's offering. This includes assessing the performance of past programming in their original market and upcoming markets to make intelligent acquisition or development decisions.
Finally, boasting the 78% demand in its country of origin, the United Kingdom - the best performing market - demand data allows for geographic market analysis of the platform's user base. This is essential to inform the platform's future expansion and content selection strategies both locally and in newly discovered markets.
In conclusion, Jane Austen's classic "Pride And Prejudice" offers valuable insights into how demand data is used to make informed decisions. Content valuation can be done by calculating the dollar value contribution of each title, which can also be done on an individual show or library basis. The increased demand of flexible viewership habits provides opportunities for new revenue streams through innovative licensing arrangements while keeping current subscribers engaged. With demand data, producers can optimize content for maximum impact and accessibility across various markets.
