As an entertainment executive, the insights provided by demand data can inform content, acquisition, distribution, and programming decisions. Let us explore how demand data on "Reality Of Wrestling" for the month of January 2024 in the United States can help executives make informed decisions.
Firstly, by providing insight into audience demand and performance metrics for a specific show, demand data can inform content valuation. With 3.7 times the audience demand of the average show in the United States over the last 30 days, "Reality Of Wrestling" has good demand. This indicates that the show could be valuable for any platform or network that is interested in acquiring or distributing it. Moreover, by providing insight into how demand is changing over time, executives can better evaluate how a show's value is evolving.
Furthermore, demand data allows executives to identify which genres are resonating most with audiences. The data shows that "Reality Of Wrestling" ranks at the 90.8th percentile in the sports genre, in January, which means that it has higher demand than 90.8% of all sports titles in the United States. This data can help executives determine which genres to focus on to attract new subscribers to their SVOD service or other platforms.
Demand data on "Reality Of Wrestling" also reveals the show's fans' preferences. By analyzing the other shows that fans of "Reality Of Wrestling" also like, such as "Never Mind The Buzzcocks," "Baby Daddy," or "White Collar," executives can identify strategic partnerships and programming opportunities that can be useful for programming decisions.
Moreover, examining the top 10 global markets where "Reality Of Wrestling" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. With its highest demand in the United States, executives can target this market to grow their audience or subscriber base. At the same time, "Reality of Wrestling" may perform poorly in terms of travelability or global reach. Executives can use this information to inform acquisition and distribution decisions.
Finally, understanding show performance on a rolling year basis versus the last 30 days can provide useful insights for programming decisions. For "Reality of Wrestling," while its peak demand increased by 0.2%, its average demand for 30 days is higher than its rolling year average. This information can indicate increased popularity for the show and imply that executives should consider increasing support for the show where it has a potential to cultivate a larger audience.
In conclusion, demand data can be used to help executives make more informed content, acquisition, distribution and programming decisions. By carefully analyzing the demand metrics of TV shows, like "Reality Of Wrestling," executives can leverage demand insights to improve audience engagement, growth, and acquisition, optimize marketing campaigns, and ultimately maximize revenue and investment returns.
