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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - October 2023

As an entertainment executive, analyzing the demand metrics of "ROH On HonorClub" can provide you with crucial insights to make informed content and programming decisions.

Using demand data, you can determine the show's worth or its contribution to the streaming platform, as it reveals the dollar value contribution of any title to any platform in any region. As per the demand analytics above, we can see that "ROH On HonorClub" has good audience demand, with 4.6 times the audience demand of the average show in the United States. The show's increasing demand trend over the last 30 days can also be assessed, with a 9.6% increase in demand compared to the previous year. Therefore, analyzing ROH demand data can help entertainment executives evaluate the show's content valuation and guide funding decisions.

Demand data enables you to map local whitespaces, which will help you determine the genres that resonate most with the current audience. Analyzing the top 10 markets where "ROH On HonorClub" has the most demand for the past 30 days, it shows that the United States is the show's number one market globally, with good audience demand. Therefore, entertainment executives can consider tapping into these markets when planning for content acquisition and distribution.

Demand data also enables companies to optimize their marketing campaigns ahead of premieres. By examining the fan affinity data, as given for "ROH On HonorClub," we can determine the best talent and brand partnerships that will help expand its audience and retain subscribers.

An acquisition decision can be determined by using demand data to value content. Parrot Analytics' content valuation system calculates the platform-specific marginal revenue contribution and assesses a TV series' ability to drive subscriptions and mitigate churn. Therefore, analyzing the demand performance of shows such as "ROH On HonorClub" can provide critical insights to evaluate whether it would be a sound acquisition decision or not.

Finally, using demand data, executives can make informed programming decisions by monitoring the show's audience demand trend, reaching audiences in new, previously untapped markets, and catering to the demands of the audience by producing content that resonates with their tastes. With the insights provided through demand analytics, entertainment executives can make more informed decisions that drive the success and profitability of their platforms and businesses.

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