As a TV executive, there are many important decisions you have to make around content acquisition, distribution, programming, and content valuation. Demand data provided by Parrot Analytics can help you make informed decisions related to content valuation by revealing the dollar value contribution of any title, to any platform, in any region.
For example, let's consider "Shaggy & Scooby-doo Get A Clue!" in the United States during October 2023. We can see that the show has a good level of demand, which has been increasing over the last 30 days. The show has a high rank, and achieves a higher demand than 89.5% of all comedy titles in the United States. All of these metrics can help inform content valuation of "Shaggy & Scooby-doo Get A Clue!" for any platform or distribution service.
Demand data can also help with decisions around content acquisition and distribution. For instance, trends in audience demand reveal what types of content are currently resonating with audiences. "Shaggy & Scooby-doo Get A Clue!" has audience demand which has increased in the United States by 79.5% during October. The show is excelling in the US market which suggests it has the potential for global reach and could help inform decisions about distribution into other markets.
Moreover, demand data can help you decide what approach to take with programming for your platform. For example, Parrot Analytics can help you understand what other shows fans of "Shaggy & Scooby-doo Get A Clue!" enjoy watching, and subsequently add those shows to the programming lineup.
Demand data can be used to answer questions around long-term sustainability, brand building, strategic partnerships, and even optimal release strategies for content. This data can also be applied to specific genres, markets, audience segments, content creators, and much more.
In summary, demand data can help entertainment executives to understand audience demand, make informed decisions about content acquisition, distribution, and programming, and enable accurate valuation of content assets. By leveraging this data one can optimize their content strategy, appeal to the viewer preferences, manage risks, and increase revenue generation substantially.
