As an entertainment executive, understanding audience demand can provide you with critical insight to support strategic content decisions. Taking the example of the "Shark Week" show in the United States, we can explain how data on audience demand can help you make more informed acquisition, distribution, and programming decisions.
One of the key aspects to consider when making any strategic decision is content valuation. Demand data offers content valuation insights that allow executives to determine how much a TV series is worth, which titles drive engagement and subscriptions, and which show is a strategic asset or has the potential to be one. For example, with 9.4 times the audience demand of the average show in the United States over the last 30 days, "Shark Week" offers high economic value.
Audience demand data can also reveal what type of content is popular globally. By understanding what is in demand globally, it is possible to tailor content for a particular market to increase its appeal and value. For instance, "Shark Week" has a solid audience demand in various countries such as Canada and Switzerland.
When comparing demand data year on year or over a specified time, executives can identify trends in audience demand and evaluate a series performance. For example, "Shark Week" had an increased popularity of 44.5% in the last thirty days as compared to average demand over the previous year.
Audience demand data can assist in identifying under-monetized and underutilized titles and in assessing the value of exclusivity. This type of data can help in determining content acquisition strategies and identifying the optimal release strategies for different types of content as per the preferences of the audience.
Demand data is also instrumental in providing insight into audience preferences. Comparative affinity analysis between "Shark Week" and similar shows such as "Australian Survivor" or "Primal Survivor," for example, offers valuable insight into audience preference. By understanding audience preference, executives can produce specific content tailored to the preferences of their target audience.
Audience demand data can also help to identify the best platforms to target for distributing particular content and understand the competitive landscape of TV shows. For instance, by understanding the audience demand for "Shark Week" globally, executives can identify the best platforms to distribute content and compare their show to other titles available on the market.
In conclusion, audience demand data is critical for decision-making in all aspects of content creation, acquisition, distribution, and programming. By leveraging the demand data, executives can make well-informed strategic decisions that drive a return on investment, and they can maximize revenue and engagement to support their business objectives.
