As an executive at an OTT platform, you can use demand data to make more informed programming decisions for your platform. The analysis of "Shipping Wars" in January 2024 in the United States summarized that it had 3.9 times the audience demand of the average show over the last 30 days in the United States, which is good, and its demand was increasing recently. With better demand than 95.4% of all documentary titles in the United States, the show's rank increased by 819 spots. Additionally, during January, the audience demand for the show increased by 44.1%, and it achieved a peak rank of #1762 in the United States.
For content valuation, executives can use demand data to evaluate a show's worth. Comparing the performance of "Shipping Wars" on a 1-year rolling basis with the last 30 days shows that its peak demand was 9.1 times the title average over the course of the entire year, compared to a peak of 5.3 times the title average in the last 30 days, indicating a 40.9% decrease in popularity. To assess the show's ability to drive subscriptions and counteract churn, you can estimate how it performs as an acquisition-driving or churn-reducing title.
As the head of programming at a TV network, demand data could inform you on the most popular genres in your audience's local market. You could also use demand data to quantify the platform-specific marginal revenue contribution and estimate the ROI a specific title will bring for any given platform. For "Shipping Wars", we found using demand data how the show's global performance scored, receiving a global audience demand score that is good along with good momentum as well as longevity. Additionally, it's vital to use demand data to understand what the other shows' fans of "Shipping Wars" like that could be used for programming marketing.
As head of development at a TV production company, you could use demand data to help make pre-release marketing optimization decisions. With a spike in demand in late January 2024 for the United States, executives could direct their focus using time and resources to promote the show during that period. Affinity analysis using demand data could also be done to help determine who the target audience is for the show and establish which talent the company would partner with to expand its audience.
As a content distributor, supply and demand questions can be better answered using demand data. By examining the top 10 global markets where "Shipping Wars" is most in-demand over the last 30 days, you can quickly identify where the show is doing well and supply it to these markets while simultaneously acquiring local content in those regions. Additionally, you could identify that Germany is "Shipping Wars"'s number one global market, which should be a priority market for you as a distributor.
