As an entertainment executive looking to make more informed content decisions, one could use demand data, such as that provided by Parrot Analytics, to help navigate the complex landscape of content creation and distribution. By examining the data for "Single Drunk Female" in the United States during February 2024, we can showcase how demand data can aid in making content decisions.
Firstly, demand data can help executives evaluate the value of a particular title in relation to other shows in the market. By looking at the Parrot Analytics demand data for "Single Drunk Female," we can see that it has 4.9 times the audience demand of the average show in the United States over the last 30 days. This information can help executives determine the value of this show relative to other titles in the same market. Furthermore, content valuation can be derived using demand data to assess the dollar value contribution of the show to the platform.
Secondly, demand data can help decision-makers understand the global appeal of their content. With regard to "Single Drunk Female," we can see that its worldwide audience demand across all platforms is good, and it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Such global demand insights provided by global TV demand analytics could help executives to determine which markets they should target for distribution.
Thirdly, demand data can help executives better understand how to market their shows pre and post-premiere. By looking at the data for "Single Drunk Female" throughout February 2024, executives can see that its demand spiked later in the month. This information can help executives time their marketing campaign to hit when audience demand is expected to be the strongest.
Finally, demand data can help executives understand which titles should be acquired to retain their current subscriber base and attract new subscribers to their platform. For "Single Drunk Female," we can see that it has similar fans to those of other popular shows like "Letterkenny," "Station 19," "Fear The Walking Dead," and "The Blacklist." Such understanding of the audience affinities of TV shows and OTT platform subscribers can help executives better target their acquisition strategy.
In conclusion, demand data is a powerful tool that enables entertainment executives to improve their content decisions. By examining the demand for "Single Drunk Female" during February 2024 in the United States, we can see how demand data can help executives with content valuation, evaluate global appeal, optimize their marketing campaigns, and determine which titles to acquire.
