As an entertainment executive working for an OTT or SVOD platform taking decisions on what content to acquire, the demand data around "Supernatural" relevant to the United States market for the month of August 2023 can inform your content acquisition decisions. Parrot Analytics' content valuation system links the economic value to the global demand data for "Supernatural," which provides a reliable estimate of how much the show is worth globally.
For instance, with an outstanding audience demand that is 29.9 times the average for all shows in the United States, it is essential to examine what makes this show so popular. The Parrot Pulse for "Supernatural" provides insights into its global performance across key metrics like travelability, momentum, longevity, franchisability, and reach. By examining these metrics, you can determine how well this show performs in different markets in the world, informing your decision to acquire or distribute the show in multiple regions.
The outstanding demand for "Supernatural" in the US, combined with its global demand, gives you insights on the level of audience appetite for the show. Parrot Analytics' content valuation system, based on global demand data, provides insights into the dollar value contribution of this title to your platform in any region. By examining the top ten global markets where "Supernatural" is most in-demand over the last 30 days, you can identify key target markets for distribution and acquisition.
If you are responsible for programming decisions, you may consider programming "Supernatural" at a time when US audience interest is spiking, as it did in late August. Furthermore, by examining the show's good performance on a 1-year rolling basis versus the last 30 days, you can identify if the show is gaining popularity recently in the United States, making it a suitable title to program more frequently to keep your subscribers engaged.
Finally, to better understand your audience's interests and facilitate personalized content recommendations, Parrot Analytics demand data for "Supernatural" enables you to identify where this title ranks in your catalog based on audience demand over the last 30 days. You can compare this ranking to other titles in your catalog to determine whether "Supernatural" may be the right title to recommend to your audience, thereby retaining subscribers and driving engagement.
