As a TV executive, utilizing demand data can help you make more informed decisions regarding content valuation, acquisition, distribution, and programming. For instance, let us examine how "Switched At Birth" performed in the United States during December 2023 to gain insights into how demand data can drive strategic content decisions.
Content valuation: By leveraging demand data, you can estimate the dollar value contribution of any title to any platform, in any region. Demand data can answer questions such as: What is the baseline value of a title? How much is my series worth? How is my series performing as an acquisition-driving or churn-reducing title?
From the analysis of "Switched At Birth," we can deduce that demand for the show is good with 5.0 times the audience demand of the average show in the United States. Knowing the value of a title on your platform and its audience's engagement level can inform your programming and content acquisition decisions.
Distribution decisions: By understanding audience demand for content across different regions, you can determine which platforms to target with distribution strategies. The Parrot Pulse measurement tool can provide an independent measure of a show's global performance across six dimensions. From the analysis of "Switched At Birth," we can conclude that the show has good audience demand worldwide, and its travelability is okay.
Programming decisions: Understanding the audience demand for a particular genre and how your show ranks in its category can inform your programming strategy. According to the analysis of "Switched At Birth," the show ranks at the 96.8th percentile in the romance genre in December, indicating that it has higher demand than 96.8% of all romance titles in the United States. You can use this information to curate a program lineup that resonates with your audience, keeping their interests in mind.
Acquisition decisions: Understanding which shows are like one another can influence your decisions on what to acquire. Utilizing Parrot Analytics' demand data can help identify other shows that fans of your desired show are watching. The analysis shows that fans of "Switched At Birth" also like "Letterkenny", "Teen Wolf", "Law & Order: Special Victims Unit," and others. This information can guide your acquisition strategy.
In conclusion, using demand data is instrumental for any TV executive looking to make informed decisions on content valuation, acquisition, distribution, and programming. By understanding the audience demand for your content in different regions and how your show ranks in its category, you can fine-tune your programming strategy, make data-driven content acquisition decisions and distribute your content where you can get the best return on your investment.
