For TV executives and decision makers, demand data provides key insights on audience behavior and programming trends. Utilizing demand data in conjunction with other data can aid in decision making for content, acquisition, distribution, and programming. Let's review how demand data for "Tell Me Lies" can be utilized across these areas:
Content valuation: "Tell Me Lies" has achieved good audience demand, with 2.7 times the audience demand of the average show in the United States over the last 30 days. This information can be useful in valuating the series for potential acquisition or sale. It can also reveal the value of the content to the platform or network by determining the dollar value contribution of the title in relation to the platform.
Acquisition and distribution: "Tell Me Lies" has shown increasing demand in the United States, as audience demand for the show increased by 57.9% during November. The series is doing well in the United States, which is its number one market globally. Executives can take this information into account, when making decisions about future acquisition and distribution, while considering its franchisability, longevity, and travelability factors.
Programming decisions: As a drama series, "Tell Me Lies" ranks at the 89.6th percentile in November. This information is a valuable tool for executives to make decisions about other drama titles to consider when programming the platform. Additionally, audience interest and trends in shows similar to "Tell Me Lies," such as "Love Life," can reveal potential programming gaps that can be filled on the platform or with other titles.
Marketing and promotions: The Parrot Pulse for "Tell Me Lies" shows a good worldwide audience demand for the show, with momentum as the pace of growth being likewise good. This indicates that the show has a relatively stable and growing audience. The information can be utilized by marketing and promotional teams for strategizing their upcoming campaigns or targeting ways to reach a broader audience.
In conclusion, demand data can play an integral role in an executives' strategic decision-making process. By examining monthly, yearly or 1-year rolling basis data, it can reveal trends and insights on audience interests, travelability, franchisability, longevity, momentum, and reach. Furthermore, executives can use demand data to make more informed decisions about content acquisition, distribution, promotions, programming, and marketing, as well as content valuation.
