As a TV executive, using demand data to inform your content decisions can provide insight into how audiences are engaging with your titles, how you can better allocate your budget, and how you can optimize your marketing strategy to maximize your ROI. Let’s consider how demand data for “The 100” can help you make informed decisions:
- Content valuation uses demand data to answer questions like, “How much is my series worth?” and “What is the value of a content library to a platform over time?” By evaluating the demand for “The 100,” you can determine the dollar value contribution of the title to any platform in any region. As a result, you can make more informed acquisition or distribution decisions and optimize your content strategy according to demand data.
- Demand enables you to evaluate a TV series' ability to drive subscriptions and mitigate churn. Knowing the demand for shows like “The 100” and how that demand has changed over time can give you insight into how effective certain titles have been at attracting new subscribers and retaining existing ones. If “The 100” is driving a lot of demand for your platform, you may be more likely to invest in acquiring similar titles.
- You can make more informed supply and demand decisions by evaluating which types of content exhibit an opportunity to acquire or produce. By studying the shows that fans of “The 100” also enjoy, such as “The Walking Dead” or “Game of Thrones,” you can identify patterns in audience demand and use that information to guide your content production decisions.
- Demand can be used to assess how to optimize your marketing campaign ahead of premiere. Using demand data, you can evaluate when demand for a particular title spikes and what marketing tactics correlated with increases in demand. This information can help you optimize your marketing strategy to maximize your show’s reach and appeal. For “The 100,” the spike in demand in late December 2023 may indicate the release of a new trailer or a promotional event.
- By examining where “The 100” is most in-demand over the last 30 days, you can map local whitespaces, or identify which genres are most popular in a particular region. For example, “The 100” has outstanding demand in markets like China, Germany, and Brazil. Evaluating the reasons for this popularity may help you tailor your content strategy for these regions.
Using demand data can help you make better-informed decisions about content valuation, incrementally improve programming decisions, optimize budgets, and ultimately drive demand for your platform. As demonstrated by “The 100,” comprehensive audience demand data can give you insight into audience engagement in regions across the globe and enable you to make data-validated decisions.
