As an entertainment executive, it is important to have access to data that informs content, acquisition, distribution and programming decisions. Demand data is a valuable tool in this regard because it reveals insights about the performance and popularity of TV titles. Using the example of "The Bear", a drama series set in Chicago that follows a Michelin-star chef as he returns to run his family sandwich shop after a tragic death, let's explore how demand data can be used to make informed decisions.
Content Valuation: Demand data can be used to quantify a title's dollar value contribution to any platform in any region. In the case of "The Bear", data shows that it has 17.9 times the audience demand of the average show in the United States over the last 30 days. This means that the show is in high demand and has significant value to any platform looking to acquire or license it. By using demand data, platforms can calculate the ROI a specific title will bring and assess a TV series' ability to drive subscriptions and mitigate churn.
Programming Decisions: Demand data can help inform programming decisions by providing insight into viewer preferences and tastes. For example, "The Bear" ranks at the 99.1st percentile in the drama genre in the United States over the last 30 days. This means that the show has higher demand than 99.1% of all drama titles in the country. Furthermore, data shows that other shows that fans of "The Bear" also like are "Rick And Morty", "The Last Of Us", "Loki", "Ahsoka", "Foundation", "Only Murders In The Building", "Succession", "Gen V" and "The Mandalorian". Knowing what other shows viewers are watching can inform programming decisions and help platforms make informed choices about what titles to acquire and produce.
Acquisition Decisions: Demand data can be used to assess a TV series' value and help platforms determine how much to spend on content. By using Parrot Analytics' content valuation system, platforms can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "The Bear", data shows that it has outstanding demand in countries like Australia and Canada, and that it outperforms the demand of the average TV show in each of its top 10 global markets, including the United States and United Kingdom. This data can help platforms make informed decisions about acquiring rights or licensing deals to air shows like "The Bear" in their territories.
Distribution Decisions: Understanding global demand for a title is crucial in making distribution decisions. By examining the top 10 global markets where "The Bear" is most in-demand, we can see that the show has outstanding demand in countries like the United States, United Kingdom, Australia, Canada, Russia, Brazil, Israel, the Netherlands, and Spain. This data is valuable to distributors who are looking to license the show in international markets because it gives them insights into where the show is in demand and where it has potential to perform well.
In conclusion, demand data can be used to make more informed content, acquisition, distribution and programming decisions. Following the example of "The Bear", executives can use demand data to value content, inform programming decisions, assess a TV series' value, make acquisitions decisions, and make distribution decisions. By using Parrot Analytics' content valuation system, executives can reveal the dollar value contribution of any title, to any platform, in any region, ensuring a more data-driven approach to making important entertainment decisions.
