If you are an entertainment executive, leveraging audience demand data can help you make informed content, distribution, acquisition, and programming decisions. The demand for "The Benny Hill Show" is more than 3 times higher than the average show in the United States, and the demand has been increasing recently. With this demand data, an executive could negotiate higher rates to license this content or invest more in producing similar content based on the show's popularity. Additionally, the executive could make informed programming decisions by leveraging the insights derived from the show's demand such as when to increase or decrease marketing spend, keep the show in the programming schedule, or shelve it.
Content valuation, powered by demand data, can help determine how much to spend on content. For example, an executive could use Parrot Analytics content valuation system to determine the dollar value contribution of "The Benny Hill Show" to their platform in the United States or in any other region. Additionally, executives can use demand data to assess a TV series' ability to attract or retain subscribers, and calculate the return on investment (ROI) a specific title will bring for any given platform. This means they can optimize the allocation of their content budgets based on the valuation insights.
Demand benefits executives in a variety of other ways as well. They can use demand data to inform their decisions around supply and demand, platform and network fit, and competitive benchmarking. By examining the top ten global markets where "The Benny Hill Show" is most in-demand over the last 30 days, executives can determine which countries to target for distribution. Furthermore, looking at the show’s performance allows executives to identify audience preferences, and use this information to make decisions about future content production and acquisition deals.
By harnessing the power of demand data, executives can make more informed decisions related to their content. For instance, they can determine the best release strategy and pricing for specific titles, discover new global markets through the show’s travelability metric, or uncover under-monetized titles that present ripe partnership and distribution opportunities. Executives can also use audience insights derived from demand to identify talent, programming, and branding that resonates with their fans.
In summary, the demand data can be used to inform strategic decisions and negotiations related to content, acquisition, distribution, and programming. By examining the demand insights derived from “The Benny Hill Show,” executives can use this data to negotiate rates, make informed programming decisions, optimize budgets, determine the best release strategy and pricing, target new markets, explore new partnership opportunities and more.
