As an entertainment executive, you are tasked with making informed content decisions, and leveraging demand data is an excellent way to achieve this. "The Big Door Prize" is an example of how demand data can inform content decisions.
The first and foremost aspect that should be examined is content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, calculates the dollar value contribution of any title to any platform, in any region. This allows you to determine how much to spend on content, and also reveals the ROI that a specific title will bring for any given platform. It can also assess a TV series' ability to drive subscriptions and mitigate churn.
With regards to "The Big Door Prize," the show has good audience demand, and only 8.6% of all TV shows have this level of demand in the United States. However, the demand for the show has been decreasing recently, even though its performance over the past year has been good. By leveraging Parrot Analytics' demand data, it is possible to understand how much a show is worth, not only in the domestic market but globally as well.
The Parrot Pulse, which measures a show's performance in terms of six dimensions, can provide valuable insights for entertainment executives. For "The Big Door Prize," the worldwide audience demand across all platforms is good. However, its travelability (i.e., international demand relative to its home market) is only okay. Understanding the show's global appeal can help recommend what content should be produced or acquired to support global SVOD expansion.
The third dimension - longevity - is also vital for content valuation. In "The Big Door Prize's" case, longevity measures how well audience demand is maintained over time, and it is ok. It ensures that you can determine if a show can rely on its sustained demand and, therefore, require less marketing spend.
Another critical aspect is reach; understanding whether the show has a dedicated but small fandom or it appeals to a broad group of people is essential. You can use this information to determine if this title will attract new subscribers to your platform or retain current subscribers.
Finally, using demand data, it is also possible to identify under-monetized titles and determine which elements of existing content users like the most. With regards to "The Big Door Prize," audience demand spiked in late December 2023 in the United States, and the top 10 global markets where the show is most in-demand all exhibit good demand for the show. Entertainment executives can take advantage of this information to identify new opportunity markets for content distribution.
In summary, leveraging Parrot Analytics' demand data can inform an entertainment executive's decisions concerning content development, acquisition, distribution, and programming. It can help answer questions like what show is worth and how much is it worth, what genres are resonating with global and local markets, what titles will help acquire and retain subscribers, and what is the best release strategy for content. "The Big Door Prize" provides an excellent example of how demand data can inform content decisions to bring success to a streaming service or TV network.
