If you are an entertainment executive, understanding audience demand data can help you make informed content, acquisition, distribution, or programming decisions. In this case, let's use the example of "The Daily Show" for the month of December 2023 in the United States and analyze how demand data can aid the decision-making process.
One way executives can use demand data is to assess the content valuation of a title. By analyzing demand data, executives can determine the monetary value of a TV series, which can assist in deciding how much to spend on content. Parrot Analytics' content valuation is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "The Daily Show," its demand data shows that it has an outstanding audience demand of 21.1 times the average show in the United States over the last 30 days. Additionally, "The Daily Show" obtained a peak demand of 37.7 times the average over the course of a year. Executives can use this information to evaluate the worth of "The Daily Show" on the market, and further decide if the valuation is within their budget to acquire, produce or distribute the show.
Another way that demand data can aid executives is by pinpointing the market's most popular titles and identifying the show's competition. For instance, "The Daily Show" audience demand in the United States has decreased by 47.6% recently; examining its comparable titles like "The Late Show With Stephen Colbert" or "Late Night With Seth Meyers" help executives make informed decisions about programming, content selection, and scheduling. This tactic helps ensure that a platform provides content that is desirable and relatable to their audience by plotting titles based on historical demand trends.
Demand data can further help executives to identify areas of opportunity by illustrating which titles exhibit opportunity to acquire or produce. This information can help executives decide which types of content to acquire or produce, and how to allocate their budget for future content investments. For instance, "The Daily Show" maintains worldwide audience demand and has good travelability, indicating that it has promising international potential. Therefore, executives can view this insight and pick strategic markets where "The Daily Show" can connect and gain traction.
Lastly, executives can leverage demand data to make accurate pre-release marketing decisions. By understanding audience demand data ahead of the show's release, executives can determine the best release strategy, set the best price, and optimize their marketing campaign to attract the right audience. Additionally, measuring momentum which defines the growth rate of the show, will provide insights into the pace of "The Daily Show's" growth and help executives find out how effectively their marketing campaign was executed.
In conclusion, demand data is a vital tool for entertainment executives who wish to be successful in the industry. Using "The Daily Show" as an example, executives can use demand data to make informed content, acquisition, distribution, and programming decisions. By leveraging demand data, executives can determine content valuation, pinpoint top-performing titles and track demand trends. This information allows for strategic opportunities in acquiring or producing content and making market insights to make better decisions for the platform's success.
