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The Power of Demand Data: What 'The Eric Andre Show' Can Teach Entertainment Executives About Content Valuation and Audience Insights

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Parrot Analytics Insights - August 2023

For entertainment executives looking to make informed content acquisition decisions, "The Eric Andre Show" provides a valuable case study for understanding how demand data can be used. By examining the last 30 days of audience demand data in the United States, executives can glean insights about the show's current level of engagement with audiences and its popularity relative to other titles.

One important metric is the show's demand relative to the average show in the United States. With demand 19.8 times the average, "The Eric Andre Show" is exceptional. This metric can be used in content valuation calculations for potential acquisition or distribution deals. Executives can compare this data to other shows in their portfolio or on the market to determine where to allocate resources.

Examining the show's rank and trend can also reveal valuable information. Although "The Eric Andre Show" achieved a rank of #139 in the United States, it dropped 44 spots during August. Additionally, while its demand was 22.3 times the average over the last 90 days, its demand recently decreased. Executives can use this trend data to forecast future demand of the show and factor that into their content valuation calculations.

Another valuable insight for executives is the show's audience's preferences. Fans of "The Eric Andre Show" also enjoy "Rick And Morty," "The Simpsons," and "South Park." This information can be used to identify similar or complementary content for acquisition or production.

Demand data can also reveal global insights for the show. "The Eric Andre Show" has outstanding audience demand across all platforms globally, with high levels of travelability, longevity, momentum, franchisability, and reach. This data can be used to inform global expansion strategies and content distribution decisions.

Finally, examining performance over time can help executives identify trends and make accurate performance predictions. While "The Eric Andre Show" peaked at 32.1 times the average show over the course of a year, it peaked at 22.6 times the average over the last 30 days. This indicates increased popularity. By comparing the top 10 global markets where the show is most in-demand, executives can also identify high-potential markets for content distribution.

Overall, using demand data to analyze "The Eric Andre Show" reveals valuable insights for entertainment executives looking to make content acquisition, distribution, or programming decisions. By examining this data, executives can make informed decisions about where to allocate resources and predict future performance.

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