Entertainment executives looking to make informed content decisions can utilize demand data to determine how much a TV show is worth, its travelability, longevity, momentum, franchisability, and reach. This data provides insight into whether a show is engaging an audience and whether it may be a good strategic fit for a streaming platform.
For instance, "The Flash" has achieved an exceptional audience demand of 77.2 times the average show in the United States over the last 30 days. Comparing its performance on a 1-year rolling basis vs. last 30 days shows an increased peak demand at 103.5 times the average. The show's momentum, longevity, travelability, franchisability, and reach are all exceptional, indicating the show is outperforming the average TV show across six dimensions. Additionally, comparing the top 10 global markets where "The Flash" is most in-demand over the last 30 days reveals the show significantly outperforms in each of these markets.
Entertainment executives can use demand data to determine which shows similar audiences also enjoy. In the case of "The Flash," fans enjoy "Young Sheldon", "The Blacklist", "Gotham Knights", "Titans", "The Good Doctor", "The Mandalorian", "Star Trek: Picard", "Ted Lasso" and "Arrow."
Demand data can also provide insight into decisions related to programming, distribution, acquisition, and content valuation. It can inform executives about content that is driving engagement and subscriptions while helping them optimize marketing campaigns, manage cannibalization across multiple services, and determine exclusivity value.
Demand data can reveal opportunities for global expansion and new markets in different regions and quantify a platform-specific marginal revenue contribution. It can also help networks retain audiences by indicating which titles should be acquired to keep current subscribers happy and which titles should be purchased to acquire more subscribers.
Finally, executives can utilize demand data to determine whether a show is capable of driving revenue over the long term, ultimately enhancing the value of a show's library.
Overall, "The Flash" showcase how demand data can be used to best make informed decisions and devise a long-term strategy that maximizes return on investment.
