As an executive in the entertainment industry, making informed content or distribution decisions is critical for maintaining a profitable platform. One way to increase the chances of making the right decisions is to leverage demand data. In this article, we will use "The Gifted" as an example of how demand data can guide your decision-making process.
Firstly, demand data can be used for content valuation. By analyzing the demand for "The Gifted," we can calculate its dollar value contribution to any platform in any region. Furthermore, we can determine how much the show is worth and assess its ability to drive subscriptions and mitigate churn.
Additionally, demand data can help you make informed acquisition decisions. For instance, analyzing the top 10 global markets where "The Gifted" is most in-demand can reveal how the show outperforms the average TV show and how to allocate funds to maximize future content investments. Similarly, you can use this data to determine content's global footprint and how you can produce or acquire content to support global expansion.
Demand data can also assist you in programming decisions. By tracking the show's peak rank, audience demand, and momentum over time, you can better understand how to allocate marketing spend to maintain its popularity or reenergize its momentum. Furthermore, knowing related shows that fans of "The Gifted" also enjoy can help diversify your platform's content, attract new subscribers, and retain current ones.
Lastly, demand data can assist you in distribution decisions. By knowing which platforms you should target, you can increase the chances of maximizing revenue and growth potential.
In conclusion, "The Gifted" provides an excellent example of how executives can use demand data to make informed content or distribution decisions. By leveraging this data, you can determine content valuation, make informed acquisition decisions, improve programming decisions, and optimize content distribution.
