As a TV executive, you are constantly seeking insights that can inform your decision making in acquisitions, programming, distribution, and content creation. Here’s how Parrot Analytics can take the guesswork out of these decisions using the example of "The Good Fight."
One valuable metric that stands out is demand. We find that demand for "The Good Fight" is outstanding in the United States, with 8.9 times the audience demand of the average show in the United States over the last 30 days. This implies that this show has extremely high appeal, being among the top 2.7% of all TV shows. However, comparing a show's historical demand over time, as well as benchmarking its demand against shows in the same genre, can provide insights into whether the show's current popularity is established or faltering.
Another important piece of information is the audience overlap between "The Good Fight" and other popular shows. We find that the fans of "The Good Fight" are also fans of shows like "Young Sheldon", "Foundation", and "The Lord Of The Rings: The Rings Of Power," which could help executives to identify audiences more broadly.
Travelability, which quantifies a show's international demand relative to its home market, is an important dimension to evaluate presence in global markets. For "The Good Fight," we observe that its worldwide audience demand is outstanding, and its travelability is good.
Additionally, using data on the top 10 global TV markets where "The Good Fight" is most in-demand, executives can assess the show’s popularity. In this case, we found that "The Good Fight" outperformed the demand of the average TV show in the top 10 markets, which indicates that it is a profitable show that can be a good investment.
Lastly, momentum, longevity, spinnability, and reach can provide a more comprehensive analysis of a shows position and potential. For "The Good Fight," we find that while the show has been steadily losing momentum in the US over the past 90 days, its longevity has been outstanding, with a successful run over six seasons. "The Good Fight" also has great franchisability potential and an outstanding reach, which highlights its popularity.
Demand data is an important tool in assessing the value of content. By analyzing data on a show’s audience demand over time, relative to peers and a global market, TV executives can better understand what content is worth buying, investing and producing. Using Parrot Analytics’ content valuation system based on demand data, we can estimate the dollar value contribution of any title, to any platform, in any region, and isolate factors driving demand such as individual stars, and the role of certain genres or franchises. With these insights, TV executives can make more informed content decisions, which could drive higher return on investment, better subscriber acquisition, and reduce churn.
