As an entertainment executive, demand data can be a useful tool in informing decisions on content valuation, acquisition, distribution, and programming. In the case of "The Late Late Show With Craig Ferguson," demand data has provided some interesting insights into the show's performance and potential.
Firstly, by using demand data to assess the value of content, executives can determine how much to spend on a particular show or library of content. The Parrot Analytics content valuation system can calculate the dollar contribution of any title to any platform in a specific region. In the case of "The Late Late Show With Craig Ferguson," its outstanding demand of 8.0 times the US TV show average in the last 30 days suggests that the show is valuable and could potentially drive subscriptions on a streaming service.
Demand can also be used to gauge the popularity of a show in different markets, giving executives insights into where a show may perform well or need additional marketing efforts. For "The Late Late Show With Craig Ferguson," the US is its primary market, with outstanding demand of 3.1x. Germany is its second-best performing market, with good demand. Executives can use this information to target marketing efforts in these markets or make decisions regarding distribution.
Analyzing the performance of a show on a rolling year basis vs. a 30-day basis can also provide valuable insights into a show's growth and popularity. In the case of "The Late Late Show With Craig Ferguson," its demand has increased in the last 30 days, suggesting that its brand of humor is resonating with audiences. By using demand data to assess audience preferences, executives can make informed decisions about what content to produce or acquire.
Finally, demand data can be used for competitive benchmarking, pre-release marketing optimization, and affinity analysis. For example, executives can use demand to compare the performance of "The Late Late Show With Craig Ferguson" to other variety shows or to assess the potential of spin-offs or franchises.
In conclusion, the demand data for "The Late Late Show With Craig Ferguson" provides a wealth of insights that entertainment executives can use to make more informed content decisions. By using demand data, executives can understand a show's value, popularity in different markets, potential for growth, and competition within its genre. This information can guide decisions on content valuation, acquisition, distribution, and programming, helping executives to attract and retain subscribers and maximize the value of their content libraries.
