Demand data powered by Parrot Analytics can help entertainment executives in several ways, including creating content strategies, making informed acquisition decisions and distribution deals. In the case of "The Librarians" TV series, demand data can help executives in making informed content decisions. Here are some of the questions analyzed in tandem with the show's stats to show how demand data can be used for decision making:
1. Content valuation uses demand data to answer these questions: How much is "The Librarians" worth, and what is the baseline value of the title? Using Parrot Analytics' content valuation system based on demand data to determine the dollar value contribution of "The Librarians" to any platform in any region can help estimate how much to spend on the show and assess its worth to another streaming platform.
2. Demand enables valuing IP globally: "The Librarian" is an established IP, and demand data can be used to help executives determine the global appeal of IP compared to other titles in the genre, how funds should be allocated to maximize future content investments, and what content should be produced to support global SVOD expansion.
3. Content valuation leverages Parrot Analytics demand data: By analyzing the specific marginal revenue contribution of "The Librarians" on any given platform, you can assess how this title drives engagement across the rest of the catalog. This information can help determine how much a particular title will generate regarding ROI for a specific platform.
4. Demand data powers Parrot Analytics' content valuation system: Using demand data, you can assess "The Librarians" as an acquisition-driving or churn-reducing title, understand its ability to drive subscriptions and mitigate churn, determine how to optimize marketing campaigns for the show, and assess its effectiveness in a post-premiere stage.
5. Demand data helps with subscriber retention: Examining which titles attract and keep viewers happy can give executives an idea of how to retain their subscribers interested in "The Librarians" and similar titles.
6. Demand data powers discovery & recommendations: Understanding the demand of "The Librarians" in the United States can help linear networks show a more tailored selection of shows to its audience while ensuring that this content is being seen by the right audience, enhancing recommendations, and selections made on streaming platforms.
In conclusion, Parrot Analytics' demand data is an essential tool for entertainment executives in the industry making informed content decisions, acquisition deals, and distribution strategies. By examining the demand data provided for "The Librarians" in January 2024, we can observe how executives can use this information to make informed content decisions using show stats and relevant questions analyzed within this article.
