As an entertainment executive, you can use demand data to help make more informed content, acquisition, distribution, or programming decisions. To illustrate this point, let's examine a recent month's worth of audience demand data for "The Magicians," a popular drama series. By analyzing this data, we can identify some key insights that can inform content decisions.
One way that demand data can help executives is by providing insights into content valuation. For instance, using Parrot Analytics' content valuation system based on demand data, executives can determine how much a particular show or library is worth to a given platform. They can also estimate a show's ability to drive subscriptions, mitigate churn, and assess a TV series' exclusivity value. For "The Magicians," we can see that the show has good demand across all its markets, and its global audience demand is good, indicating that it is a valuable asset for any platform.
Moreover, demand data enables executives to gauge a show's popularity within its genre and market, allowing them to strategize on the show's distribution, acquire similar content, and determine the right pricing. In the case of "The Magicians," its demand is high in the drama genre (95.9th percentile), and it is outperforming the average TV show in the top ten global markets in which it has been measured. Also, analyzing the travelability dimension of its Parrot Pulse report, executives can decide how to deploy this show for global distribution, given its local and international demand levels.
Additionally, demand data can help program executives make programming decisions by identifying the most popular genres in a particular market and giving insights into which titles to select to keep their audience happy. Using "The Magicians" as an example again, we can identify the top ten shows that its fans like are also helpful to program executives looking for similar titles to program alongside it.
Moreover, demand data can give insight into the show's momentum trends, including how well audience demand is maintained over time. The Parrot Pulse report for "The Magicians" indicates that momentum is good and longevity is outstanding. By looking at a show's performance trends, executives can determine marketing campaigns around it to drive engagement further.
In conclusion, Parrot Analytics' demand data provides executives with a wealth of information that can inform their decisions around content valuation, acquisition, distribution and programming. The insights gained from analyzing the data can help executives determine which content to produce, acquire, market, or distribute, including how to deploy which content to which markets, and what genres will be popular with viewers. Understanding the demand for content in each market, including the potential for global travelability and franchisability, is a crucial aspect of making successful content decisions. By using demand data, executives can ensure that they are making informed decisions that take into account their target audience's preferences, giving them a competitive edge in the crowded streaming marketplace.
