Are you a TV executive looking to make content decisions based on audience demand? The Powerpuff Girls TV show is a perfect case study that highlights how Parrot Analytics' demand data can aid in making more informed decision-making and development calls.
Content Valuation:
Using demand data, a TV executive can gauge and value the worth of their show. Demand helps determine how much a TV executive ought to spend on content. Parrot Analytics' content valuation system utilizes demand analysis to determine the dollar value contribution of any title in any region. In this case, The Powerpuff Girls TV series has demonstrated exceptional audience demand across six dimensions. Therefore it is easy to determine that the show is a valuable asset worth their time and investment, given the outstanding momentum, travelability, reach, longevity, franchisability, and popularity of the show.
Supply and Demand:
Demand data enables an executive to know which content has the opportunity to acquire or produce. They help identify the type(s) of content that exhibit keen interest, hence supplying and offering content that will keep viewers glued to the channel. In the case of The Powerpuff Girls, the show's distribution decisions can be made based on audience demand in different countries or regions.
Subscriber Acquisition and Retention:
Using demand data, a TV executive can determine which shows are best suited for subscriber retention. The Powerpuff Girls have proven to be a fan favorite, ranking high on the in-demand index in the Cartoon genre, indicating that the audience is more likely to watch the show and continue their subscription. Conversely, a TV executive can also determine which shows are more appealing to new subscribers within SVOD service by identifying what genres are resonating the most with current viewers or fans.
Optimal Release Strategy and Pricing:
Demand data can assist in determining the best release strategy for a particular show. For instance, the analysis of The Powerpuff Girls TV series indicates that the demand spiked in late October 2023 in the United States. A TV executive can use this data to promote the show better by leveraging the demand at this time. Furthermore, pricing premiums could be used during spikes in demand to optimize revenues.
Franchisability:
Looking at the metadata of The Powerpuff Girls TV show, executive can see that the show ended in 2005. However, the show's ability to be sustained and maintain impressive audience demand has allowed for the identification of opportunities to monetize the show further through spin-offs or franchises. This kind of insight into the future of the show can help an executive make better decisions concerning the show's development or acquisition.
As seen in the analysis of The Powerpuff Girls, Parrot Analytics' demand data can be used as a guide to make content decisions that best resonate with viewers, especially with more informed content, acquisition, distribution, and programming decisions. It helps understand a show's worth, optimal release strategy, supply & demand opportunities, audience retention, price premiums, and future prospects for a show. The data allows for better-informed decisions that cater to audience needs, making for a long-lasting fan base and, in turn, more revenue for a platform or any other related entertainment stakeholder.
