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Unlocking TV Success: How Demand Data Can Inform Content Valuation and Drive Strategic Decisions

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Parrot Analytics Insights - October 2023

As a TV executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. The demand data for “The Saint’s Magic Power is Omnipotent,” a Japanese anime show, can provide valuable insights into utilizing Parrot Analytics' content valuation system.

One of the key questions that demand data can answer is how much content is worth? Parrot Analytics content valuation system uses global content demand and supply to reveal the value of any title to any platform in any region. Based on the show's demand trends, you can assess its value contribution to the platform and its impact on audience engagement across the catalog.

The demand data also provides insights into content valuation. For instance, "The Saint's Magic Power Is Omnipotent" has a demand that is 3.2 times the average show in the United States over the last 30 days. By comparison, only 8.6% of all TV shows have this level of demand. Additionally, demand has been increasing recently. This indicates that the show's value is increasing as it continues to gain popularity across different audiences.

Demand data also informs scalable concept testing by helping you determine which elements of the content are most popular with the audience. This can help optimize upcoming productions for success. Furthermore, demand data enables optimal release strategy and pricing by providing insights into the best way to release "The Saint's Magic Power Is Omnipotent" for the highest engagement.

Demand data can also provide valuable insights into decisions concerning content acquisition and production. For example, you can use demand data to identify which types of content exhibit opportunities to acquire or produce, and what content is more in demand.

Moreover, content distributors can use demand data to value content, find new opportunity markets for content distribution, and expand their reach. For instance, you can assess how much "The Saint's Magic Power Is Omnipotent" would be worth to another streaming platform or how it's currently performing across different countries like France and China.

Finally, demand data can help with subscriber retention and acquisition by informing which titles should be acquired to keep or grow the audience. By examining the top 10 global markets where "The Saint's Magic Power Is Omnipotent" is most in-demand, you can target the specific regions and prioritize production or acquisition of similar titles for those markets.

In conclusion, Parrot Analytics' content valuation system leverages global content demand and supply to provide insights to inform strategic decisions like content acquisition, production, programming, and distribution. By analyzing demand data, you can assess the value of a title, its performance across regions, and subscriber retention and acquisition potential. Therefore, incorporating demand data into decision-making as a TV executive will help ensure more informed choices and increase the likelihood of success.

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