As an entertainment executive, you're always looking for ways to make better informed decisions to ensure that you have the most engaging content that will attract new audiences and retain current ones. Thankfully, Parrot Analytics’ demand data can help you in making informed content decisions that will drive viewer engagement and attract new customers to your platform. For example, let's take a look at "The Tonight Show With Jay Leno" in November 2023 in the United States.
Content Valuation:
Using demand data, Parrot Analytics has developed a content valuation system that can reveal the dollar value contribution of any title to any platform in any region. By examining "The Tonight Show With Jay Leno" over the last 30 days, we can see that it has 3.1 times the audience demand of the average show in the United States, indicating that its demand is good. As a result, "The Tonight Show With Jay Leno" can fetch a high value and may be considered a strategic asset for a streaming platform.
Subscriber Retention and Acquisition:
Demand data can also help with subscriber retention and acquisition. For example, executives can ask which titles they should buy to keep their current audiences happy or which titles they should buy to grow their audience. Since fan bases of "The Tonight Show with Jay Leno" also overlap with those of "Late Show with Stephen Colbert" and "Jimmy Kimmel Live," executives can consider acquiring these titles to cater to similar audiences.
Optimal Release Strategy:
Demand data can also be used to inform optimal release strategies and pricing. For example, since demand for "The Tonight Show With Jay Leno" spiked in late November in the US, executives can consider holding off on releasing new episodes right before the holiday season and instead releasing new episodes in late November to capitalize on the spike in demand.
Platform and Network Fit:
Demand data can also help executives decide which platforms to target for distribution. In this case, since Germany is the number one market for "The Tonight Show With Jay Leno," executives can consider targeting a German streaming platform to distribute the show and capitalize on its good audience demand in that region.
Competitive Benchmarking:
Using demand data, executives can compare content against other titles available on the market, helping them understand where their content stands in comparison to others. In the case of "The Tonight Show With Jay Leno," executives can compare it with other variety shows available on the market to determine how well it is performing.
In conclusion, demand data provides entertainment executives with key insights that help them make the most informed content, acquisition, distribution, and programming decisions. Through Parrot Analytics' demand data, executives can effectively quantify the platform-specific marginal revenue contribution of a title, its ability to drive subscriptions and mitigate churn, cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. These insights can help drive audience engagement and attract new subscribers to SVOD platforms and TV networks.
