As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics content valuation system is an economic valuation system powered by global content demand and supply that reveals the dollar value contribution of any title to any platform in any region.
The Twilight Zone (2019) is a series that could benefit from content valuation. Based on demand data, you can calculate the ROI this specific title will bring for any given platform and assess its ability to drive subscriptions and mitigate churn. Questions like "How much is my show worth?" can also be answered using demand data.
By looking at the recent performance of The Twilight Zone (2019), you can see that its demand is good but has been decreasing recently. Despite the decline, the show is still achieving 7.9 times the audience demand of the average show in the United States, demonstrating its value to audiences in that region.
Using the Parrot Pulse, you can measure the show's global performance. The worldwide audience demand across all platforms is outstanding, and its travelability is good, meaning it has good international demand relative to its home market. Its longevity, the pace its audience demand is maintained, is outstanding, and its momentum, the pace of growth, is good. Its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good.
Additionally, examining the top 10 global markets where The Twilight Zone (2019) is most in-demand over the last 30 days, it outperforms the demand of the average TV show in each of these markets. The United States is its number one market globally, achieving good audience demand. China is second with good demand.
Using this data, you can make strategic decisions regarding this show or any other content. For example, you can use demand data to determine which content to acquire or produce, identify which platforms to target or distribute content on and understand how to optimize marketing campaigns. You can also leverage this data to compare content with other titles on the market, map local whitespace, and find new opportunity markets for content distribution. Overall, understanding demand data is a powerful tool for entertainment executives, helping them make smarter, more informed decisions in today's competitive market.
