As an entertainment executive, you can leverage demand data to make informed decisions about content acquisition and distribution. Let's take a closer look at how demand data can help your decision-making process with a real example: "The Unxplained" for the month of August 2023 in the United States.
1. Content Valuation: The demand data for "The Unxplained" in August 2023 demonstrates that it has 9.3 times the audience demand of the average show in the United States over the last 30 days. Its demand has been increasing recently, which can provide valuable information about the show's potential value to your platform. This data is instrumental in content valuation because it reveals the dollar value contribution of any title to any platform in any region. As an executive, by using the Parrot Analytics content valuation system to estimate the show's ROI, you can calculate its potential contribution to your platform's revenue.
2. Travelability: By analyzing the Parrot Pulse for "The Unxplained," you can assess its travelability potential, which quantifies the international demand of a show relative to its home market. "The Unxplained" travelability is okay, meaning its international demand is not as strong as its domestic demand.
3. Franchisability: You can use demand data to evaluate the spin-off potential of a show like "The Unxplained.” According to the Parrot Pulse, "The Unxplained" had poor franchisability in August, indicating that it is less likely to generate spin-off opportunities.
4. Subscriber Acquisition and Retention: You can analyze demand data to learn which titles are most popular with your target audience and use that information to drive subscriber acquisition and retention. By identifying which shows are most in demand among your current subscribers, you can make informed decisions about licensing and distribution.
5. Competitive Benchmarking: Demand data allows for competitive benchmarking among different shows. For instance, you can compare "The Unxplained" demand to that of other documentary titles or shows in different genres. The demand data reveals that "The Unxplained" is in the 98.8th percentile in the documentary genre in August, meaning that it has higher demand than 98.8% of all documentary titles in the United States.
6. Programming Decisions: You can use demand data to inform programming decisions, such as choosing which day and time to air a show. By exploring when demand for "The Unxplained" spiked in the United States in August, you can capitalize on this information by scheduling new episodes to air around that time.
7. Optimal Release Strategy and Pricing: Demand data is useful in determining the best release strategy and pricing for a show. By examining the demand data for "The Unxplained," you can determine if it is a title suitable for a binge-release strategy or if it would be more beneficial to roll out new episodes on a weekly basis.
In summary, you can leverage demand data to make more informed content acquisition, distribution, and programming decisions. By analyzing the demand data for a show such as "The Unxplained," you can determine its potential value to your platform, its spin-off potential, as well as how, when and where to air it.
