As an entertainment executive, you are always looking to make informed content decisions that will appeal to your target audience. Utilizing demand data can provide valuable insights regarding popular shows and how to leverage that demand. For example, examining the case of "The Voice (RU)" for the month of October 2023 in the United States, we can better understand how demand data can help executives make more informed decisions.
One way that demand data can help executives is through content valuation. Demand data is used to estimate how much a series is worth and how much of its value is driven by demand for one of its stars. Additionally, demand data can help assess the value of a content library to a platform over time. By using global content demand and supply, executives can gain a better understanding of the dollar value contribution of any title, to any platform, in any region.
Demand data can also inform decisions concerning supply and demand. By examining what type of content is exhibiting opportunity to acquire or produce, executives can make better acquisition and programming decisions that are more likely to appeal to their target audience. Understanding the popularity of shows in different markets, where there is high demand, and what genres are resonating with audiences can help with long-term content planning and strategic decision-making.
Moreover, demand data can be used to inform distribution decisions, especially when a show has high demand in certain markets. For example, if "The Voice (RU)" has exceptional demand in Russia, it makes sense to prioritize distribution to that market. Executive can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. By analyzing how much a show contributes to a platform's marginal revenue and how it drives engagement across the rest of the catalog, executives can make informed programming and distribution decisions.
Finally, analyzing demand data can help optimize marketing campaigns ahead of a premiere. Understanding what elements of existing content audiences like the most can inform upcoming production to maximize success and help with pre-release marketing.
Therefore, the demand analysis of "The Voice (RU)" for the month of October 2023 in the United States, is useful for entertainment executives as it provides valuable insights for their content decisions. They can use this demand data to inform content valuation, acquisition, distribution, programming, and marketing decisions. By leveraging demand data, executives can gain a deeper understanding of their target audience, which can be used to create programming strategies to optimize performance.
